As the Assistant Director of Marketing & Communications at Florida Agricultural and Mechanical University Housing, I led a creative team of five focused on an active commitment to engaging students, parents, and University partners via numerous mediums, including direct, digital, and innovative marketing. At the end of my tenure, we’ve completed several initiatives, contributing to the overall branding and legacy of FAMU, including increasing Instagram followers by 70%, establishing best practices, and installing seven large format wall wraps.
Signature Accomplishments
Increased Instagram followers to 5,054, 23.26% since last May.
Published over 200 Instagram Posts, 400 Stories
Provided media coverage for over 60 events.
Coverage & Campaigns: FAMU & Southern, Pop-Up Shoot Series, Apartment Naming, HOCO, The Leadership Lab & The SET Gala: Sneakerball, Pop-Up Shoot Series
7 Large-Format Wall & Door Wraps
RattlersGo, Campus-Wide Display Deployment