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Using Social Media to Target Communities w/ONE CHARLOTTE HEALTH ALLIANCE

Updated: Nov 26, 2023



Overview

ONE CHARLOTTE HEALTH ALLIANCE improves the health and well-being of the Charlotte, NC, community through free health services. At the end of 2019, DCO supported the OCHA in developing its social media strategy and visual branding. Through tailored content, management, and creative sessions, we grew the average monthly Twitter impressions to 10,000 and developed several content themes to increase brand awareness.


​Strategy

  1. Targeted Monthly Focus

  2. Highlight the importance of Free/Low-Cost Services in the area

  3. Develop & Promote Practical Info: Data + Tips

    1. Targets: Individuals & Families

Deliverables

Social Media Management, Social Media Calendar, Content Creation






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