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Overview
ONE CHARLOTTE HEALTH ALLIANCE improves the health and well-being of the Charlotte, NC, community through free health services. At the end of 2019, DCO supported the OCHA in developing its social media strategy and visual branding. Through tailored content, management, and creative sessions, we grew the average monthly Twitter impressions to 10,000 and developed several content themes to increase brand awareness.
​Strategy
Targeted Monthly Focus
Highlight the importance of Free/Low-Cost Services in the area
Develop & Promote Practical Info: Data + Tips
Targets: Individuals & Families
Deliverables
Social Media Management, Social Media Calendar, Content Creation