Collaborating with Phillips & Jordan Construction's dynamic Communications Team was a delightful experience. In just three months, DCO played a pivotal role in revitalizing its social media presence. As a small but robust team, we focused on connecting with key demographics, fostering brand advocates, and developing a comprehensive strategy. Our efforts resulted in the creation of a new social media policy, targeted recruitment content, and a Media & Publishing Guide. Through dedicated collaboration, we not only dusted off their social media accounts but also laid the foundation for sustained engagement and strategic growth. The subsequent analytic success included a 15% increase in LinkedIn followers and a 185.3% surge in Instagram engagement.
Milestone Performance Metrics: Successfully met all KPIs, notably achieving a 15% surge in LinkedIn followers, reaching a total of 16,028, and a notable 22% increase in LinkedIn page views, totaling 5,238. Additionally, recorded an impressive 185.3% increase in Instagram engagement, averaging 311 interactions per post. Demonstrated growth on Facebook with an 11.3% rise in page visits, reaching a total of 6,682, and a commendable 10.3% increase in engagement, totaling 1.4K. These accomplishments underscore the effective execution of our strategic social media initiatives.
36 Total Pieces of Content: Developed and curated a diverse array of 36 content graphics. Each piece was strategically crafted to align with the brand's narrative and engage target demographics. Themes included Company History, Recruitment, and Impact of Work.
Bi-Monthly Check-Ins: Implemented a structured bi-monthly check-in system to review and refine the overarching social media strategy. This involved collaborative brainstorming sessions, fostering an environment where innovative ideas were cultivated, and adjustments were made in real-time to enhance effectiveness and relevance.
Social Media Policy: Formulated a comprehensive social media policy, outlining guidelines, best practices, and protocols. This document served as a foundational framework for consistent and cohesive communication across all social media platforms, ensuring brand integrity, compliance, and a unified brand voice.
Media & Publishing Guide: Provides the team with a roadmap for creating and disseminating content on social media. This guide covered content formatting, tone guidelines, and platform-specific nuances, ensuring a harmonized and impactful media presence that resonated with the target audience.